Heddly Pricing

A field guide to customer interviews

“It was fine, I guess.”

Most customers say this about your trial. Ask one more question, and the real story comes out. I built Heddly to ask that question for you. It's an AI interviewer. It talks to every customer and shows you their words beside each answer.

Write your first interview

Drag across the thread

I · Forms and calls

A form reaches everyone. It never asks what they meant.

A call gets you the full story. But calls take scheduling and a researcher. One researcher can run five to ten calls a week. So you end up choosing. You get many shallow answers, or a few deep ones.

II · Goals, not questions

Tell Heddly what you need to know. It works out what to ask.

A survey only asks what you wrote. People answer politely and move on. So here you don't write questions. You write goals: the things you need to learn. The interviewer asks and follows up to get them.

Northwind wants to know why trials stall

What a survey gets from Maya

  1. Do you like our invoicing features?“Yeah, they're nice.”
  2. Would you pay $29 a month for this?“Maybe? Probably.”
  3. Was onboarding confusing?“A little, I guess.”
  4. How likely are you to recommend us, 1–10?“8.”
  5. Why didn't you upgrade?“Just been busy.”
A question
Something you ask. You get whatever they say first.
A goal
Something you need to know. Heddly follows up until it has a real answer, or the time runs out.

Sweep across the strings

III · Ask about the last time

Ask what happened, not what they would do.

People are polite about new ideas. Saying yes costs them nothing. The past is different. It has a true answer. So ask about the last invoice they sent. Or the last client who paid late.

The lesson
Ask about real events. Ask one thing at a time. Don't hint at the answer you want.
In Heddly
The interviewer follows these rules in every message.

Tap the questions that give you bad data0 of 4

V · Keep it short

Every extra minute loses you people.

Tell people how long it takes. Stop when the time is up. Let them skip questions or leave. A rushed answer is worse than none. It looks real, but it isn't.

Ask for

    The lesson
    Decide which goals to drop before you start. If someone wants to stop, let them.
    In Heddly
    Code enforces the time limit, not the AI. Nice-to-have goals go first. People can skip or stop at any time. The interviewer never asks for “just one more”.

    VI · Show the quote

    If no customer said it, it stays out of the report.

    Summaries drift as people edit them. “Two people mentioned price” becomes “customers think we're expensive.” So keep the quote next to each claim. Then anyone can check it. If nobody answered, say so.

    Response #017 · Maya4 min 52 s · complete

    From message 4

    In Heddly
    Each answer links to the messages behind it. The database rejects any answer without that link. Weak answers get a dotted underline. Read their quotes before you rely on them.

    VII · The weave

    Now send the same link to every trial user.

    1 conversation

    The lesson
    One interview tells you about one person. Two hundred let you count. Each row is a person. Each column is a goal. Read down a column to see what you learned.
    In Heddly
    You get a grid. Sort it, filter it, or export it to CSV. Heddly keeps every full conversation.

    Your first interview can go live in five minutes.

    1. 01Say what you want to learnWrite one sentence. Heddly drafts the goals. You edit them.
    2. 02Share the linkEmail it, put it in your app, or print a QR code. Nobody books a call.
    3. 03Read the tableYou get one answer per goal, per person. Each one comes with its quote.
    Start your first interview